Wednesday, 22 May 2013

Digital Distribution

I've been thinking recently about what to do regarding my next album's release online.

In the past I've always stated that releasing my albums on iTunes and Spotify were primarily for marketing purposes. I don't expect to make much money from it, not even enough to keep it up online really (it costs around £30 a year, which is ok for the first year, but after an initial burst the sales tend to fall away), but I've always said that as two of the biggest music services in the world, it looks good to have them up on there. It's free advertising.

Isn't it?

I've been toying with a few ideas to change it around. Should I release my album via Bandcamp, a service I have heard nothing but good reports about, and one that doesn't charge a fee? Or maybe I should just have them online on somewhere like SoundCloud, giving the downloads away for free or in exchange for an email address. Or should I even go whole hog and release them as a torrent? It wouldn't be illegal, after all, and I wouldn't be the first to do it.

Maybe it's time for a fresh start with iTunes instead. 'The List' has been available online now for almost 3 years. Should I take down my old albums and start again with the new one? Just stockpiling them on iTunes is not only expensive (it's £30 per album per year), but it could also leave potential new listeners with a 'don't even know where to start' mentality. Maybe I could implement one of the other strategies above for the previous two albums and have my next album up on the major platforms.

As always, comments are more than welcomed on this :)

See you soon,